10+ years of experience in B2B & B2C projects, communication and marketing
- Phone: +381 63 60 79 12
- E-mail: mladen.bogicevic@gmail.com
- Bachelor with Honours in Project Management
- Graduate Work (Published online): The Impact of ICT development on project management >>> (trends, IoT, outsourcing, cloud, mobile technology, tools, AI for project management, case study for AI PM web platform)
Click here to DOWNLOAD CV optimized for printing (.pdf, A4, 3 pages) >>>

Industries & Topics Covered
- Industry 4.0 – research and product development, digital manufacturing, IoT, VR, AI, personalization, services, supply chains, , additive manufacturing technologies, digital twin
- ICT – web-development and UX design, e-learning, engineering software, lead management and CRM platforms, software implementation, cloud, mobile, Agile / Scrum methodology
- Construction & Real Estate – building concepts, systems and products, urban and construction development, real estate market, architectural design, operations and maintenance, BIM
- Sustainability – energy efficiency, green building, product life cycle, maintenance and operation, environment, comfort & health
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What I Did..
- Web & Digital Management – digital strategy and planning, web development, digital marketing, social media strategy, digital design and user experience, campaigns, agencies engagement
- Communication Management – B2B and B2C communication, internal and external communication, PR, media relations, polls, reporting, partnerships and vendors communication
- Marketing Management – strategy, planning, budgeting, execution for multi-channel marketing and advertising
- Brand management – company and partner brands, products, services, employer branding
- Employer branding – web presentation, job descriptions and publishing, social media communication
- Sales Cycle and Lead Management – buyers journey, buyer personas, red flags and delay management,
- Customer relationship management – in-house events and presentations, business meetings, newsletters, questionnaires, reports,
- Campaigns and advertisement – promotions, new products and products improvements, announcements, sales campaigns, events, web (Google search and display) and social media ads (LinkedIn, Facebook, Instagram)
- Event Management – industry and trade shows (self-organized or booths), exhibitions, business conferences, trainings, media events
- Media Relations – media events and conferences, media partnerships, interviews, TV, radio, web
- Partnership Relationship Management – sponsorships, vendor communication, REPs lead management, planning, approvals, budget refunds
- Social Media Management – strategy, communication, automation, (LinkedIn, Facebook, Twitter, Instagram, YouTube)
- Email Marketing – Newsletters, email campaigns, blog followers
- Web, Print & Video Design – communication with design and production professionals, marketing agencies and print shops, developing templates and design automation plans and materials, PPT presentations, video clips, marketing materials
- Training & Support – digital sales and marketing, social media management
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CAREER

Marketing Consultant & 3D Print
- Company: Solfins 3D Company, Serbia
- Type: Private
- Industry: Digital technologies
- Clients: R&D, manufacturing, engineering services companies (300+ businesses from Serbia, Montenegro, Macedonia), educational institutions (Universities, colleges, schoools)
- Products: software implementation and technical support for 3D CAD, simulation, VR&AR, visualization, business and document management, cloud solutions, PLM, CAM (SolidWorks, Dassault Systemes / 3DEXPERIENCE / CATIA, SolidCAM); 3D printing and 3D scanning hardware, software and services (3DZ, 3D Systems, Markforged, Artec 3D, Geomagic, Formlabs); engineering services for USA and Canada Oil&Gas and packaging industry (patented solution for automated pipe wrench system); education and training for clients & students
- Colleagues: 30+ FTEs – Top Management, Channels Managers and Sales, IT and Application Engineers, Design Engineers
Responsibilities:
- Managing marketing for 6 business channels – SolidWorks, Dassault Systemes, 3D Print & 3D Scann, 3D Academy, Engineering, Industry services
- Managing communication with international partners – marketing strategy alignment, global campaigns localization, skills certifications, marketing material, marketing lead management, marketing+sales reporting, marketing channels budget refunds (SolidWorks, Dassault Systemes, SolidCAM, 3DZ)
- Generating and managing MQL leads – social media, web campaigns and advertisement, events, CTAs and web-forms, reporting
- 3D Print & 3D Scann Channel Sales – sales process (LM, opportunities, negotiations), sales documentation (invoices, POs, contracts, guarantees), public bids and purchases
- Marketing content and material management – sales presentations, invitations, web-pages, print material (presents, brochures)
- Social Media Management – strategy and planning, optimized and automated communication across multiple social media channels (LinkedIn Main and 3 Showcase pages, Twitter, Facebook and Facebook Shop, Events, Services, Instagram, YouTube)
- Newsletter – Monthly newsletters, special promotions and campaigns
Projects:
- Manufacturing Expo, Kragujevac (October 2018) – co-organized event
- New Website (summer 2018) – 3D Print & 3D Scan pages, products pages and blog posts; Company general pages (Events, Archive, Jobs)
- 3D Technology Conference and Software Training for Clients, Belgrade Hotel M (October 2017) – main conference room, and 4 training spaces
- Defence Industry Expo Partner, Belgrade Fair (June, 2017) – booth
- Technical Fair, Belgrade Fair (May, 2017, 2018) – booth, conference
- SolidWorks global campaigns (H1, Q4, new software version launch, EDU offers; 2017, 2018)
- Dassault Systems global campaigns (products, brand awareness, EDU offers)
- New products and services promotion – software (Electrical, Manage), 3D printers (Markforged, 3D Systems), 3D scanners (Artec 3D Leo), engineering hardware (CAD workstations)
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SaaS Marketing Team Scrum Product Owner
- Company: Centah, Canada
- Type: Private
- Industry: Home Improvement
- Clients: Retail (Costco, Lowe, Rona, etc)
- Products: SaaS Lead Management and CRM software (Centah software), and industry dedicated US based call center services
- Colleagues: 30+ FTEs – 4 Scrum Marketing Team Members (Belgrade Office), Top Management and Sales, Account and Call Center Managers, IT and Technical Support Engineers
Responsibilities:
- planing and delivering marketing team projects in a strict timely manner following 5-days sprint cycles (Scrum)
- change management and multi-tasking for marketing team projects
- reporting marketing team activities to Top Management
- Belgrade office management (bills, expenses, renting, connectivity)
Projects:
- e-Learning / Business & Software Training – complete training for software users uploaded to e-learning platform (videos, questionnaires, tests, user tracking and certification)
- Web-Portal Concept Development – Setting foundations for a new business channel targeting home improvement manufacturers by creating detailed concept of a new portal specialized for home improvement industry manufacturers in USA and Canada
- SEO, ATL and Inbound Marketing – generating specialized website content (40 blog articles) in a couple of months to reach top managers from USA & Canada home improvement manufacturing, construction and retail companies
- BTL marketing – generating presentations and videos for sales people targeting lead & opportunity management issues and solutions for top regional and global managers in USA and Canada
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Communications and Marketing Manager
- Company: Serbia Green Building Council, Serbia
- Type: Association
- Industry: Green Building
- Clients: distributors, developers, real estate, manufacturing, construction services and public companies, faculties and schools
- Products & Services: B2B communication, B2C promotion, training, lobbying
- Colleagues: 2 FTEs, Board of Directors (8), Member companies (40)
Responsabilities:
- Association Annual Assembly – organizing major mandatory meeting for 40 Member representatives (event management, agenda, documents, presentations), communication regarding core documents changes
- Board of Directors Quarterly Meetings – organizing voted representatives to discuss and decide future actions of association (invitation, agenda, follow-up, reporting)
- Internal B2B Communication Management – association membership network communication and documents management, association strategy negotiation, monthly newsletter, polls, analytics and reporting, market analysis and reports
- PR, Media Relations and B2C Communication – TV, web and print interviews, media relations, social media
- Event Management – organizing space, agenda, invitations, international speakers and trainers, games, volunteers
Projects:
- Serbia Green Building Expo and Conference (2012, 2013)
- Green Building Risks and Insurance Lecture and Training (2013)
- Indoor Enviroment and Air Quality (IEQ & IAQ) in Living and Office Interiors Lecture (2013)
- EU Green Building Info Interview (2013)
- Green Apple Day Global Campaign (2012, 2013)
- SerbiaGBC Annual Event (2011, 2012, 2013)
- Green Buildings in Serbia Exhibition (2011)
- Wood Industry Future in Green Building Lecture (2011)
- Green Building English-Serbian Vocabulary (2011)
- SerbiaGBC Website (2011)
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Web & Magazine Editor
- Company: Infonet Group, Serbia
- Type: Private
- Industry: Construction, Home Improvement and Furniture
- Clients: distributors, developers, real estate, manufacturing and construction services companies
- Products: leading B2B data base of more than 10k companies in Serbia, web-portal Construction.rs, web-portal for furniture industry, B2B print magazine Build, B2B printed catalogues for construction and furniture industry
- Colleagues: 20+ FTEs – Top Management, Sales, Data-Base Manager, IT & Web Design
My responsabilities:
- Build Magazine Editor – deliver all content for every issue from 2007 to end of 2010 (total of 14 quarterly issues), negotiate, edit and publish promo content with 30-80 clients per issue (ads, articles, design)
- Construction.rs Web-Portal Editor – web content daily updates (news, articles, translations, writing, images), social media promotion, SEO, link building, promo articles, reporting from events (expos, conferences)
- Green Build (2009) – author of the first Serbian green building specialized magazine published within regular Build magazine
Projects:
- Ringier Axl Springer Partnership (January 2011) – negotiating agreement for content exchange between two web-portals that boosted our portal visit by 20% in a few weeks
- Architecture in Serbia Today Essay (2010) – articles about issues and opportunities for Serbian architecture companies
- Green Building Promotion – continuous updates about green building industry solutions, trends, materials, products
- Yellow pages in Build Magazine (2008) – adding new content to the magazine to reach broader type of customers
Other jobs (2002-2007)
- Preparation school for architecture studies – drawing, geometry, technical drawing, history of art, general knowledge
- Sound n`Music magazine – reports, stories, news
- Home improvement and housing projects – design, calculations, consulting
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SCHOOLS & CERTIFICATES

Schools:
- Project Management College (2016), Graduate Work (Published online): The Impact of ICT development on project management >>> (trends, IoT, outsourcing, cloud, mobile technology, tools, AI for project management, case study for AI PM web platform)
- University of Belgrade, Faculty of Architecture (1998-2002)
- Architecture Technical School, Belgrade (1994-1998)
Conferences, Courses and Certificates:
- 3DZ plastic and metal 3D Print Training and Sales & Marketing Meeting (2019)
- SolidWorks Certification for Marketing Professional (2018)
- SolidWorks World Conference and Training (2018)
- SolidWorks Marketing Training (2017)
- Scrum and Agile Centah Training (2015)
- Centah Software Training (2015)
- Hubspot Certification for Inbound Marketing (2015)
- LEED Green Building Standard Training (2010)
- Fire Protection and Safety Conference (2010)
- HVAC Conference Reporter (2010)
- University of Niš – Faculty of Civil Engineering and Architecture Conference Reporter (2010)
- Blok Conference Reporter (2009, 2010)
- Construction Industry Fair Belgrade Conference Reporter (2008, 2009, 2010)
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PERSONAL

Personal, hobby, pro-bono and other projects
- Supporting local community – web-development, design, documents and presentations for neighbours (local community organizations, condominium complex and individual building logos, websites, content, design, social media, training)
- Home improvement hobby – help with home quality issues, consulting in real estate selling and buying process, interior design and 3D modeling
- Small business support (0-2 FTEs) – providing marketing strategy, web development, design and marketing automation, training
- Author – creating and publishing websites and paperworks about IoT, digitalization, cloud, green building, project management
- Creative Parent – writing and making coloring books and videos for my daughters
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Phone: +381 63 60 79 12
E-mail: mladen.bogicevic@gmail.com